Entering into a license agreement with regard to the Penthouse brand is very different than other licensing relationships you might have had or with which you might have been familiar. In fact, our unique and successful approach to licensing garnered us the “Industry Innovator of the Year Award” at the Gentlemen’s Club Expo in 2005.
Unlike organizations whose sole goal is to sign up new licensees and wish them luck, Penthouse takes an active role in working with our licensees to help them succeed. The success of our brand is based upon the success of our licensees. As such we take the success of our license agreements very seriously.
We have extensive experience and background in quality control relating to the Penthouse brand and our brand development which has been cultivated over more than thirty years and includes:
- A good understanding of the brand name — past, present and future
- Quality and consistency across the brand
Grand opening opportunities:
A successful opening is critical. The following is what we can offer at the licensee’s request:
- Pre-opening publicity in Penthouse Magazine
- Promotion on Penthouse web sites
- Cooperative Press releases
- Penthouse Pet Appearances
- Editorial in Penthouse Magazine covering the opening
- Complimentary subscriptions (may overlap with other promotions)
Overall Opportunities:
In order to maintain the strength of our overall marks, we offer the following opportunities and options at the request of the licensee:
- Free trial subscription promo to Penthouse Magazine
- Complimentary advertisements in Penthouse Magazine
- Penthouse Pet Appearances
- Promotion through Penthouse websites
- Discounted individual Penthouse Magazine copies for promotional use
- “On the Road” in Penthouse Magazine to promote future activities as well cover past activities
- Editorial coverage of Penthouse Clubs in Penthouse Magazine
For more information please contact:
Jeff Stoller
Director, Global Club Licensing
6800 Broken Sound Parkway, Suite 100
Boca Raton, Florida 33487
Tel 561-912-7022
Cell: 561-542-6399
Fax 561-912-1746
JStoller@ffn.com
Cheryl Gomez
Manager, Club Licensing Operations
6800 Broken Sound Parkway, Suite 100
Boca Raton, Florida 33487
Tel 561-912-7032
Fax 561-912-1757
CGomez@ffn.com
