Entering into a license agreement for branding opportunities with the Penthouse Beach Club enables a resort or hotel to achieve many of the benefits of co-branding without incurring the costs of branding the entire property. A Penthouse Beach Club can help improve revenues because it is a unique product to promote as a competitive advantage not only in a resort environment, but also in a city environment, expanding weekend business. Moreover, while many people may be loyal to a particular hotel chain, so are many people loyal to or, at the very least, curious about the Penthouse branded product; thereby helping an independent hotel to compete with the better known chains.
Although the intended theme is adult-only, the licensee is left to its discretion on how to most effectively tailor its business model to attract and maintain its guests and the guests attracted by the Penthouse brand.
A Penthouse Beach Club may be operated within a larger resort or an entire beach or pool area can be designated as a Penthouse Beach Club. The Penthouse Beach Club brand will appeal to an upscale adult audience who wants to relax by the ocean or pool with more comfort, less hassle and more service.
If you are interested in obtaining more information about licensing opportunities with the Penthouse brand please contact us.
